Currently the way in which business is done has changed thanks to technology. The way in which brands relate to consumers, purchasing dynamics, how to serve customers and production processes throughout the entire value chain of companies are now more effective.
Artificial intelligence
One of the most important advances for digital advertising is having the ability to create personalized campaigns with which you can generate more interaction with users.
Virtual and augmented reality
This is one of the most effective strategies for brands is to resort to good storytelling, since this way you can create much more immersive and emotionally strong experiences.
Data governance tools
Data governance refers to control in the entry of valid data according to established standards and criteria, to manage, improve and leverage information.
Chatbots
Although in recent years we have met chatbots, these artificial intelligence tools for social networks and platforms aimed at customer service, will soon be something much more common, becoming an integrated element within the video formats. You can take advantage of them to systematize recurring processes.
Voice interaction
Voice communication is the favorite of users. Some brands like Uber have already dabbled on this digital path that manages to generate greater engagement with their users, and therefore achieve more sales. Predictive and predictive analysis tools Predictive analysis consists of analyzing the data of historical sets to predict and predict future results, in addition to preparing for future actions.
Predictive and predictive analysis tools
Predictive analysis consists of analyzing the data of historical sets to predict and predict future results, in addition to preparing for future actions. Prescriptive tools can be used to test alternative solutions and select the one that gives you the best performance. Using predictive analysis, companies can prescribe the right management remedy to improve results.